If you start out with a small business goal and construct a plan to achieve it, there is a strong likelihood that you will succeed. Those people who start out without a plan and basically make it as time goes by, tend to take a lot longer to succeed in their business and have a harder time increasing revenues.
This is very true in the window cleaning service model. Many people underestimate the earning potential in window cleaning and very soon realize that they are overextended. They become victims of their own success. If you do an above average service for your customers they will tell their friends; when you’re now servicing their friends and doing a great job at it you will get even more business.
For those operators who are unprepared for this kind of business growth, they will tend to slack off in quality of service or begin to show signs of fatigue. Those who have planned for steady growth have already anticipated when they will need extra hands and how they’re going to transition from a single operator to working with subcontractors.
Marketing through circulars, flyers and door hangers
Another area in which it is very easy to overlook the earning power of this business is in marketing through circulars, flyers and door hangers. Someone in the window cleaning business can begin their operation by simply handing out flyers to local residents throughout their town. In many cases the flyer doesn’t even have to be professionally made, it simply needs to offer the benefit of the service at a price that they can accept. If you hand out enough flyers, your phone could start ringing the very same day.
Study the Pros Of Your Business
Those who have taken some time to study with the pros know that this is just the beginning. This is a first step toward building your client base. They are taught specific strategies for growing progressively with the help of their current customers. For many of the successful window cleaning operators, their marketing goal is to generate word-of-mouth through their current clients and their friends. This allows them to maintain a modest but effective marketing budget.
Treating Customers Well If Effective Marketing
The success of the window cleaning business will depend on how well you treat your customers and how effective your marketing will be to reach potential clients. Many successful people have developed complete prospecting, sales and follow-up systems for pitching their products and services. They’ve even developed standards and procedures for the use of coupons and discounts to increase the sales and profits in their business.
Product And Service Mix
As your business grows, you’ll want to take a serious look at your product and service mix. Are you leaving money on the table? Are you regularly communicating with your customers to find out which services you should be offering them? Although this is a very simple business to operate, the growth potential is enormous. To take advantage of what the window cleaning business model has to offer, you need to be aware of what it can do.